While its fascinating (and exciting!) that Evisu is evolving once again ~ and this time with newly appointed CEO/Creative Director, Scott Morrison, at the helm. As a former Paper Denim & Cloth junkie ~ it’s hard not to be excited to see what Morrison is doing to reinvent Evisu while looking back to their heritage… For those who forgot, Morrison was also behind Paper Denim & Cloth as well as Earnest Sewn. While initially those Evisu Seagulls on the back pockets make me envision a denim lifestyle that never quite fit my own… when they sent over a few, i fell in love. They denim feels incredible as ever, just softly broken in enough, yet hugging you in all the right places… and the subtlety of the back pocket designs was just enough to grab your attention, but not enough to slap you in the face like so many can lately… (yes, i’m a little over the over embellished pockets, but also like pockets to have a bit of character!). Perhaps the most fascinating aspect of Evisu when i started looking into their heritage, was the evolution of the Seagull… and how the line came to be. It’s fun to see Morrison looking back at the heritage of the japanese line even with the separation from Evisu Japan.

more about this here.